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Resume

Maycee Wilkie

PUBLIC RELATIONS STUDENT

WORK EXPERIENCE

The Lou Social Media Intern
Live Like Lou Foundation
August 2024 - Present

  • ​Managing Instagram account, designing content to increase engagement and to strengthen online presence.

  • Creating content focused on ALS awareness and recruiting people to register for The Lou.

  • Developing onboarding strategies to increase gym and individual registrations.

  • Increased views on reels from 500 views to 19.4k with one reel.

Digital Marketing & Communications Assistant  ISU Office of Student Financial Aid |Ames, Iowa    January 2023 - Present

  • ​Designing informative brochures, presentations and social media graphics to educate potential and current students about financial aid and success.

  • Overseeing social media accounts while creating content calendars to enhance online presence through current trends.

  • Achieved an 18 percent growth in Instagram followers within a three-month period.

  • Increased the likes received on posts by 60 percent through creative digital content that educated students about financial aid opportunities.​

Marketing Intern
Latham Hi-Tech Seeds | Alexander, Iowa
May - August 2024
 

  • Composed weekly feature articles spotlighting company employees and customers.

  • Edited weekly video updates providing insights into crop growth and conditions, keeping customers informed.

  • Coordinated event logistics for the annual Dealer Kickoff in Sioux City, including menu selection, organizing marketing materials, and ensuring smooth execution of event details.

  • Established a social content calendar to expand audience reach and drive sales. 

  • Refined the media contact kit to ensure up-to-date and accurate information for outreach.

Marketing Intern
Pritchard Companies | Clear Lake, Iowa
June - August 2023

  • ​Prepared monthly content calendars for the various businesses under Pritchard Companies. 

  • Developed a reel that received 2,000 more views than previous ones to receive the most views across all of the company's social media accounts.

  • Maintained social media presence in order to increase sales.​

  • Revised employee handbook and created intern handbook to tailor user experience.

PROJECTS

ALS Advocacy
May 2020- Present

  • ​Producing engaging content for social media through unique ideas to reach the target audience of people affected by or who have ALS. 
    Fundraising money to support those impacted by ALS through Lou’s Crew.

  • Created an Instagram and Facebook account to advocate and raise awareness for ALS.

  • Hosted an event raising awareness for Live Like Lou with a photo opportunity in front of Iowa State’s campanile.

  • Directed “On Your Mark” campaign where ALS Advocacy followers walk a mile a day to advocate for ALS.

EDUCATION

Iowa State University
Bachelor of Science in Public Relations
August 2022 - Present

  • Minor: Event Management & Political Science

  • Expected to graduate May 2025

  • Student Involvement: PRSSA PR Chair (January - May 2024), Cardinal & Gold Club (2022-2023)

  • Listed on the Dean’s List (Fall 2022, Spring 2023, Fall 2023 and Spring 2024) 

  • ISU Student Achievement Scholarship (2022) and Joseph G. Duncan Journalism Scholarship (2022, 2023 and 2024)

©2022 by Maycee Wilkie. Proudly created with Wix.com

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