Pritchard Companies
Pritchard Companies, originally started out as automotive dealerships (Pritchard Family Auto Stores), and has evolved into a diverse enterprise with various ventures from North Iowa to Florida. These include Lake Life Rentals, Legacy Golf Course, Worldwide, Pritchard Commercial, Streetrod Golf Cars, Pritchard Power Wash and Serial 1.
During my time as a marketing intern, I was responsible for creating and managing content across multiple social media platforms. This involved developing strategic plans to keep the content current, engaging and enticing customers to make purchases. I helped to create an Intern Handbook and create a new version of the Employee Handbook (can't display on portfolio due to the privacy of the business). Additionally, I had the opportunity to represent Pritchard Companies at sponsored events like Thursdays on Main, golf events and chamber events. Our role as sponsors was to present the company in the best possible way and distribute promotional items in order to increase our visibility.
During the period when Pritchard Family Auto Stores acquired two new dealerships, I learned the details of efficiently handling and logging inventory. We received the bulk inventory order the day prior to the pop-up at the new dealership. We had to ensure it was ready for the employees so they could have company clothing.
